Homeless world cup

22 million

content impressions throughout the event
Homeless world cup
The Homeless World Cup www.homelessworldcup.org/ 2007 to present

The Homeless World Cup

Combining sport and technology to engage 250,000 for social good.

The Homeless World Cup www.homelessworldcup.org/ 2007 to present

Why awesomeness needed

The annual Homeless World Cup tournament brings together 700 stars to represent their nations in 10 days of fun, fast-paced, life-changing football. It takes place in a new global city each year - most recently Santiago.


We have built – and continually re-invent – a hub site and a suite of integrated platforms to deliver a live experience of the event around the world, incl. live streaming, from start to finish, plus round-the-clock and on-demand highlights; live sports information with realtime fixtures, scores, groups and rankings, and finals weekend coverage, for circa 300 matches over 9 days.

Business impact

The online distribution was over 22 million impressions throughout the event, not including TV and press coverage. Some 250,000 took actions online involving over 20,000 hours of their time.